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He Was One Of The Best Big Wave Surfers Alive...And He Was Sitting In A Chair On The Beach. ALLSMITH Podcast feat. Shane Dorian
Shane Dorian has surfed 60-foot waves at Jaws. He's been held underwater long enough that most people wouldn't come back up. He's made decisions in the barrel that separate the living from the reckless.
And for five years, his back was so wrecked he couldn't paddle out with his son.
He'd drive to the beach. Set up a chair in the sand. And film.
While his kid surfed alone.
You already know what to do. So why isn't it working? - The real reason people ignore your advice and the military experiment that proved it.
People don't move on information. They move on incentive. The question was never what they needed to do — it was what it was costing them not to do it.
Find the number. Name the cost. Then offer the way out.
This isn't just a military nutrition trick. It applies to how you coach clients, how you lead a team, and even how you talk to yourself about why you should actually get up early tomorrow.
“It’s not the lack of plans, courses, podcasts, or motivation that holds you back. It’s You. You are the lock and the key.”
- Bryce Smith, ALLSMITH Founder

