BLOG
The Story You're Telling Yourself Is Shaping Your Life. ALLSMITH Episode148 with Andrew Coates
What evidence-based coach, writer, and host of the Lift Free and Diet Hard podcast Andrew Coates understands about narratives, the fitness industry, and the one question worth asking yourself every day.
He Decided at 15 He'd Be the One Who Changed Everything. - ALLSMITH Podcast with Cory Gregory
What fourth-generation coal miner and co-founder of Muscle Farm, Cory Gregory, understands about earned confidence, consistency, and why running your own race is the only strategy that lasts.
In 1935, Cory Gregory's great-grandfather Joseph and his great-uncle Isaiah died in a coal mine explosion in Ohio. They were on the same shift. After that, the mines made a rule: no family members on the same shift. Because when a whole shift goes, you lose the whole family.
Joseph had already been teaching Cory's grandfather to lift weights at nine years old. His grandfather taught his father. His father trained in the garage. Cory grew up watching all of it.
He is the fourth generation of coal miners and lifters in his family. He just happened to be the first one to take it out of the hobby and into a life's work.
You already know what to do. So why isn't it working? - The real reason people ignore your advice and the military experiment that proved it.
People don't move on information. They move on incentive. The question was never what they needed to do — it was what it was costing them not to do it.
Find the number. Name the cost. Then offer the way out.
This isn't just a military nutrition trick. It applies to how you coach clients, how you lead a team, and even how you talk to yourself about why you should actually get up early tomorrow.
“It’s not the lack of plans, courses, podcasts, or motivation that holds you back. It’s You. You are the lock and the key.”
- Bryce Smith, ALLSMITH Founder